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Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing


ISBN 13: 9780077169312

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 01 Apr 2016

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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing

Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm

by Alan Wilson,Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremler Associate Professor of Marketing


ISBN 13: 9781526847805

Format: Paperback (600 pages)
Publisher: McGraw Hill / Europe, Middle East & Africa
Published: 07 Oct 2020

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New : $63.87  
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